World Down Syndrome Day

To mark World Down Syndrome Day in 2017, Down Syndrome International released a PSA jokily explaining why the term ‘special needs’ does not make sense in relation to people with the condition.

the ad brings to life what a number of ‘special needs’ might actually be, such as eating dinosaur eggs or being woken up by a celebrity each morning. But in reality, while they might need a little extra assistance in some areas, people with downs syndrome simply have the same needs – including love, friendship, and a career – as everyone else.

Touching and funny – the campaign is effective at using humour to break down common preconceptions. It also highlight’s the charity’s initiatives, encouraging people to visit its campaign website in order to find out more about the real lives of people with down syndrome.

Coppafeel

Coppafeel talks about breast cancer. Essentially, it aims to empower women by talking about a serious topic in a light-hearted and unexpectedly fun way.

Informing viewers that ‘touching your boobs could save your life’, its 2017 ad explained the various ways people can check themselves, illustrated with a variety of objects and food items designed to look like breasts.

Balls to Cancer & Volkswagen’s ‘Working with you’

The aim of the charity Balls to Cancer is to ‘fight testicular cancer with fun’. It speaks about the topic of testicular cancer in a decidedly jokey way, mainly to appeal to men who might be embarrassed or shy away from the subject.

This year, it has teamed up with Volkswagen to raise awareness during Male Cancer Awareness Month, creating an ad to urge people to take care of their health as much as they do their vans.