I wrote the brief myself, after brain storming a couple of brief ideas I chose it because it’s about a topic i’m passionate about (climate change) and the brief gives me room to be creative about my animation. In past projects I have picked briefs that involve less of a serious talking point so with this brief I can demonstrate that I am also able to communicate serious issues as well as light hearted ones.

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I originally wanted the animation to cover the topics of the animal food production industry (more specifically factory farms), Ice caps melting and deforestation. I made a few rough sketches of how each scene would look.

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I changed ice caps melting to deforestation because my plan for the ice caps scene was going to involve the sea but I already had the sea and swimming pool scene so by doing deforestation I would show a larger range of my skills as I could show I can create realistic looking trees and a woods like scene. The images of my sketchbook pages below show my explanation of choosing the point of view camera style and how I chose to communicate my sustainability message in the animation.

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I researched into each topic I am involving in the animation. Knowing what the biggest problems are for the planet that each topic causes informed me if I needed to change how any of my scenes would look. At the end of my animation I wanted to give advice on how to live more sustainably because I don’t just want the animation to seem like a piece to scare people, I want it to be a helpful video to watch.

I picked factory framing because diet is something that is easily changed or slightly adjusted so for people it doesn’t seem like its something impossible to do so they are more willing to act. Also factory farming is a big contribute to climate change. It also is a topic that is being talked a lot about at the minuet, many restaurants and food places are adding more vegan and vegetarian items to their menu so it seems like people are open and willing to change their diets now more than before.

I picked Marine pollution because it is also a topic that has been talked a lot about recently. It’s plastic that is ending up in our oceans that is polluting them and plastic is something that is used so much in peoples daily lives. We really need to reduce our use of plastic and there is very simple and easy ways to do this. By making people more aware of how much plastic they use and if they respond in a way of them reducing their use of plastic would be very beneficial to the planet.

Also I wanted the challenge of creating a under water scene as I had never done this before.

I picked deforestation because it also links well and shows the effects of what the animal food industry causes. Trees are needed to soak up carbon dioxide and other green house gasses so we need more trees to reduce global warming but instead we are cutting them down. Not only is cutting trees down releasing more greenhouse gasses into the environment but it’s destroying animals habitats too.

Images below are of my research into each topic from my sketchbook:

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I drew out detailed storyboards to help me when it came to making the animations.

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My animation will be posted on my social media accounts, I am also wanting to get in touch with organisations that focus on sustainability to see if my animation would be any use for them using it as part of their campaign. Because my animation will be posted on social media my target audience is age 16+. My target audience age is a large range as people of all ages care about climate change and for us to reduce climate change we need people of all ages to act.